Doritos Web AR
Going way to back to 2009, this was one of the first branded Augmented Reality experiences, winning both a Bronze Lion and One Show awards. Part of a national campaign, AR markers were printed onto new product packaging. Using their webcams, users could hold the package up to watch Blink 182 and Big Boi literally explode out of the bag to perform a personal concert.
I led the creative production from concept to R&D, on-set CG Sup to post VFX, and 3D integration to testing.
The launch was advertised as a real concert where 500 tickets were sold in an hour on Ticketmaster.
Rolling Stone, Wired and NPR have all run feature stories on the campaign, and more than 630 radio stations across the country spoke about the program.
More than 120 online news posts reached over five million unique users, plus an additional 240 press-release postings on major sites including Yahoo!, Reuters, USAToday.com and Forbes.com.
Doritos Late Night was the top-selling product innovation across ALL Frito-Lay brands in 2009.
59% of visitors said the experience improved their opinion of Dorito’s.